The sun is the source of energy that sustains life, but accumulated exposure without proper protection has negative consequences. Here are the three main types of rays that damage our skin:

• UVA
• UVB
• Infrared rays

These all have the ability to penetrate skin and cause damage to cells and DNA. UV rays, along with infrared radiation, pollution, and lifestyle factors generate damaging free radicals that prematurely age skin.

On the surface, this damage manifests as fine lines, wrinkles, laxity, and discoloration, but we all know the most dangerous consequence beneath the surface:

The risk of skin cancer.

To adequately shield skin from the dangers of the sun, here’s what you need to do first:

Apply sunscreen as part of every daily routine.

Typical sunscreens contain physical UV-reflecting ingredients, chemical UV-absorbing ingredients, or a combination of both, but the most important thing to look for on a label is this:

“Broad Spectrum”  – This indicates full coverage from the entire spectrum of UVA and UVB radiation.

Keep in mind that SPF only measures the length of time one is protected from the UVB rays responsible for sunburn.

Here’s what you need to do next:

Use a topical antioxidant in addition to sunscreen

Research has shown three things:

1. Sunscreen alone does not provide adequate protection from environmental damage
2. The average consumer does not apply enough sunscreen, and therefore only obtains up to half the protection stated on the bottle.
3. Sunscreens only block 55%* of the free radicals generated by UV exposure, and
4. UV filters do not provide protection from damaging infrared radiation.

So what should you do?

Use SkinCeuticals Antioxidants

SkinCeuticals antioxidants provide advanced environmental protection and are clinically proven to improve the appearance of fine lines, wrinkles, and promote a naturally even skin tone by neutralizing free radicals.**

Many of Dr. Assad clients use Skinceuticals antioxidants and sunscreens with amazing results.

Call his office at 905-315-9994 today to get the antioxidant and sun protection products that are right for you.